Business Storytelling

“We learn best and change from hearing stories that strike a chord within us.” – John Kotter

Stories are the best way to communicate. That is why, when it comes to emphasizing a point, leaders use stories.

This workshop will help you leverage business storytelling:

  1. Why Business Storytelling
  2. The structure of a story, presentation or pitch
  3. How to tell stories using data and numbers
  4. Build your story bank so that you can tell the right story at the right time
  5. Tell it well: Voice, executive presence, body language

Leaders understand that people respond to stories. That is why, when it comes to engaging and inspiring people, fostering culture and values, bringing in change, leaders use stories. It is no coincidence that all great leaders are also great storytellers.

This workshop will help you to lead with stories:

  1. Why Storytelling
  2. Build your story bank so that you can tell the right story at the right time
  3. Communicating the story of vision and change
  4. Tell it well: Voice, executive presence, body language

Amidst the brand stories that exist, the better one always wins. Ensure that brand story and consumer aspirations are aligned in every aspect of your marketing strategy.

Brand storytelling will help your marketing teams articulate and tell their brand story better by empowering them with the art of storytelling.

  1. Understand story, structure and patterns
  2. Develop the brand story
  3. Tell the brand story
  4. What goes viral and why
  5. Social Media storytelling

Every entrepreneur needs to be a storyteller. A founder has to raise funds, onboard partners, attract top-notch talent and pitch to customers: a good story is required at all these steps. We guide and help start-ups in crafting and designing their story and the elevator pitch. We typically work with Series A and Series B investor pitches.

Companies need to be innovative to move up the value chain and stay competitive. But there is a huge gap between where companies like to be in terms of innovation and where they actually are. How does one bridge the gap? Culture is the key. Using stories of innovation from organizations that have done it and those who could not, we look at the science of culture transformation and use story-based frameworks to inspire innovation.

Innovation and change go hand-in-hand. Most people do not like change – it brings with it uncertainty and anxiety. Change management initiatives fail due to lack of communication, acceptance and enthusiasm. This is where a compelling story can play an important role. We can help you build your story of change.